The Twitter addiction we won't admit to

I've been thinking about this a lot lately. Crypto projects have become dangerously dependent on Twitter. We announce launches there, build communities there, every funnel starts there. But relying on a single platform is like putting all your eggs in a basket owned by a billionaire with mood swings.

Honestly, we've gotten lazy as fuck. Twitter's quick dopamine hits made us comfortable. We post a few tweets, interact with the same circle of crypto bros, and call it a day.

But just like any toxic relationship, this dependence is slowly killing your project.

Real crypto users aren't just on Twitter. They're everywhere: Discord, Reddit, Tiktok, Telegram, and platforms you've been too comfortable to explore. The echo chamber of CT has created a false sense of security, making you believe your reach is wider than it actually is.

For most crypto teams, Twitter isn't just a platform: it's the entire marketing plan.

"We're crushing it on CT" really means "we have no idea how to reach actual users."

Here's the uncomfortable truth: Twitter is just a tiny town, not an entire city.

Understanding the real user journey

Think about it. How do we make even the simplest purchasing decisions? We ask people we trust or check social media.

Now imagine: someone wakes up and remembers their friend mentioning your project. Congrats! You’ve just unlocked the holy grail of marketing: word of mouth.But what happens next?